OUR STORY

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How it all began.

Crocqhenri Lucero – Founder
Mini Pinoy Grill: A Journey Rooted in Passion and Flavor

The story of Mini Pinoy Grill is more than just the tale of a marinade—it’s a journey steeped in culture, family, and the unmistakable flavors of my Filipino heritage. Growing up as a proud, big-hearted Filipino kid, food wasn’t just sustenance; it was a way of life, a celebration, and a connection to the people I loved.

My dream of becoming a chef began early, but like any journey, it faced its share of detours. One such detour came when I learned about my cousin cracking thirty eggs as a kitchen hand—it was enough to steer me away from the culinary world for a while. But some passions are impossible to ignore, and my love for cooking was one of them.

The seeds for Mini Pinoy Grill were sown in my childhood, watching my uncle, Tito Mario, work magic with his tiny charcoal grill. I can still smell the incredible aroma of his marinated chicken wings sizzling over the coals. That marinade became a memory I couldn’t shake, a flavor I would spend years trying to recreate.

Over time, I began experimenting with my own Filipino-style marinade, sharing it with friends and family at parties, fiestas, and any gathering where food took center stage. Each time someone asked, “What’s in it?” my answer was always the same: “It’s a secret!” Watching the joy and amazement on people’s faces as they tasted my dishes was the ultimate reward.

Through years of trial, error, and refinement, that secret marinade evolved into something truly special—a blend of flavors that captures the heart of Filipino cuisine. It was those happy faces, those moments of connection and shared delight, that inspired me to take the leap.

Mini Pinoy Grill isn’t just about food; it’s about preserving tradition, celebrating culture, and bringing people together. From humble beginnings, it’s become a testament to the power of passion, hard work, and the memories that shape us. This is more than a brand—it’s my story, my family’s story, and a tribute to the flavors of home.

Let’s eat, celebrate, and share the joy—because every dish tells a story.

THE DREAM

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The Birth of Mini Pinoy Grill Trailer

In July, 2015 I approached a friend of mine (Kris ‘The Magic Man’ Cristobal). I had the idea of creating an amazing food truck, with all the bells and whistles. However, reality sank in when the enormity of the job and the costs involved became clear – I didn’t have the $90-$150k I’d need to start up, so I instead opted for the mini version. This was the beginning of Mini Pinoy Grill. I worked hard refining my design of this bite-sized food trailer, first sketching away with pad and pencil before eventually using some free design software online. (see gallery below)

Let the build begin....

I then began to design this completely self-sufficient foldout trailer; solar-powered refrigeration, fold-out BBQ, storage – everything!

The heart breaking decision

I traded my pride and joy first car – a Layland Mini – for The Magic Man’s services. Kris would always keep me in check, reminding me that not everything is possible, but I kept going, pushing his limits and testing his ability. Finally, after working weekends and in between jobs, the amazing Mini Pinoy Grill Trailer was here.

My ultimate dream of the trailer being pulled by my 1963 Layland was quashed very early in the piece; however, the Rav 4 was more than a cool substitute.

After four months of planning and seven months of building, the Min Pinoy Grill was set for launch on February 13th, 2016. I decided to launch the day before my birthday, thinking I could kill two birds with one stone - I could celebrate the opening of my new venture and also another rotation around the sun. However, I’d overlooked the finer details. As I was set to perform at a wedding on the 12th February, to my surprise, the wedding was actually a five-hour drive away from Newcastle at a town called Coffs Harbour. I was gutted - there was no way I could cancel the wedding booking, and I had all the meat, food and drinks purchased for the launch.

The Story Continues

I'll drive you bro

It’s times like these that you truly appreciate your amazing friends. Eddie, knowing of my dilemma, calls me and says, "I'll drive you bro"...and just like that, it was on! After my gig on the night of the 11th, I prepped all the meat, marinating until about 3am, just in time to hop into bed before my alarm went off at 4. Eddie’s already at my door before I’d even gotten out of bed, so I jump in the car and offer to drive, but after twenty minutes I couldn’t keep my eyes open; so I swapped seats and caught some zzzz’s while Eddie drove all the way. We got there, I sang at the wedding for six hours, we packed up and began our five hour journey back to Newcastle – me passed out in the passenger seat, jolting awake with horror at every bump we hit, and Eddie listening to Peanut Butter Jelly on repeat all the way home. Finally, we made it! It was 5am by the time we got to the markets to set up. And the rest is history!

So What Happened to the Trailer?

We continued to do markets, opened up once a week at 48 Watt Street, and also made an appearance at the Groovin’ the Moo music festival! However, after all the efforts it proved to be just too hard to keep up with the demands of having a food trailer, as well as being a full-time musician. It was from this realisation that I had the idea of bottling and selling the Mini Pinoy Grill All-Purpose Marinade. This would allow me to still share the amazing flavour of the Philippines, without comprising too heavily on my music career.

I had no idea where to begin, so I did what anybody else would do: I rang the television show “Recipe to Riches.” No luck. So then I took the next logical step, which was to call the head office of Woolworths. Once again, I hit a brick wall. Thirdly, I got in contact with the Australian Institute of Food Science and Technology, and Sarah from there got me in contact with a man named Steve, who got me in contact with a man named Dennis. And THIS is who I needed to talk to – Dennis is a food scientist. We met at Burwood RSL, we discussed it, he tried the marinade, and he got on board! A non-disclosure agreement and a recipe-breakdown later and we’re

The Story Continues

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I'll drive you bro

So Where to Now?

This is where I need your help to spread the Filipino love and the Filipino flavour! By supporting my Kickstarter, we can start spreading the word. But Mini Pinoy Grill All Purpose Marinade doesn’t just help me; I want to support local, family businesses, and that’s why we’ll be starting out by exclusively stocking at local butchers, supermarkets and corner shops. We want people to go to their local businesses, buy the marinade and see what else our hard-working small businesses have to offer!

Let's get the flavour of the Philippines out into the world!!

P.S A huge thank you to Chill, Ness, Eddie, Solid, Ris and BJ for your amazing help! Also a big thanks to Jonathan for giving me a chance to open once a week at 48 Watt St. Also a huge thank you to Joshua Holiday for the amazing footage, Antojitos for allowing us to shoot on location. Jess and Nicole and the whole team at Wedding Designers, and also Meg Wilson for all your amazing help!

Risks and challenges

The good thing about supporting Mini Pinoy Grill All-Purpose Marinade is that all the hard yards have been done! The first batch is in production and will soon be ready to be shipped. I want this Kickstarter to help spread the Mini Pinoy Grill name.

If we get enough people tasting the unique Filipino flavour, this will – literally – kickstart the transition from dream into a sustainable reality. I’ll be able to then let people know where they can find more of the Mini Pinoy Grill All-Purpose Marinade, helping those businesses that wish to stock my product.

Post Kickstarter 2018

Where are we now - 2019

2019 Wow! So after failing to reach our kickstarter goal, we decided to launch anyway. We full-filled the pledges that were requested. We then opened up a pop-up restaurant at Mayfield Bowling Club. Every Monday for 6 weeks; after a jam packed set of gigs every weekend. Chill and I, along with some help from my mum and dad would prep, setup, serve and clean every Monday and Tuesday night.

As of today we just reached our 2000 Bottle Goal and i couldn't be more excited for whats to come!

We have had over 13 Stockist, We are now available via Amazon FBA and soon you will be able to purchase directly from our own website! Thank you for everyone that has been along side me through amazingly crazy journey! Its only the beginning!

Join the movement! And help get the flavour of the Philippines to the world! Maraming Salamat!

CRocQ - Founder (Mini Pinoy Grill)

Update - 2024

This year has been nothing short of extraordinary for Mini Pinoy Grill! We are thrilled to announce that we’ve officially achieved nationwide distribution, with our products now available at select Tong Li Supermarkets and Specialty Filipino Stores across Australia. This milestone marks a new chapter in sharing the unmistakable flavors of the Philippines with even more food lovers nationwide.

We’ve also turned up the heat in Newcastle with some unforgettable collaborations! Together with The Cheatcoders, talented local Filipino chef Anthony, and the brilliant production team at Stories in Motion, we hosted Newcastle’s very first Boodle Fight. The event brought over 90 people together to experience this traditional Filipino feast in all its glory.

Not stopping there, we teamed up with local DJs Mathmatics, Lil Dee, and Tipsy, along with Pier 97, to host an epic night of Filipino BBQ and R&B vibes. The event was a fusion of mouthwatering food and irresistible beats, bringing a slice of Filipino culture straight to the hearts of Newcastle.

As we look to the future, we’re determined to keep the momentum going. Get ready for free tastings at local stores and an exciting holiday giveaway in 2025—you won’t want to miss it!

The journey is just getting started, and we’re beyond grateful for your support every step of the way. Here’s to more food, more fun, and more unforgettable moments ahead! Stay tuned—the best is yet to come.